Sugary Drinks

 Not So Sweet for Kids – The facts are clear and they show that sugary drinks are a threat to our health, especially our kids.

  • Every 12-ounce sugary drink consumed per day by children increases their risk of becoming obese by 60%. 1
  • In the 1970’s, children drank nearly three times more milk than sugary drinks. Today, they consume these beverages in equal amounts.2
  • Sugary drinks are the single largest source of added sugar in the U.S. diet3, and consuming sugar in liquid form is worse for your health than consuming it in solid forms like candy. 3


Beverage industry puts profits over health – kids are deluged by sugary drink ads.

  • 100% of total beverage advertisements viewed by children and 94% of those viewed by teens are for sugar-sweetened beverages.4
  • In 2013, beverage companies spent $866 million to advertise sugar-sweetened beverages – more than 4 times what they spent to advertise 100% juice and water.5
  • In 2010, preschoolers viewed an average of 213 ads for sugary drinks, elementary students viewed 277 ads, and teens viewed 406 ads — more than one per day.5


Sugary Drinks Hurt Us All – As a community and as a nation, we are all paying the price.

  • The obesity rate in Boulder County has doubled since 1995.6
  • Every year, the United States spends $190 billion on obesity-related healthcare costs – which is 21% of total healthcare spending.7
  • If current trends continue, obesity-related healthcare costs could rise by $48 billion to $66 billion per year by 2030.7


We Can Do Something About It – The good news is we have seen these measures work.

  • Research shows that even a small tax increase on soda and sugary drinks would lead to significant reduction in diabetes, heart attacks, strokes and premature deaths.8
  • A sugary drinks tax recently adopted in the Republic of Mexico is already lowering sugary drink consumption and elevating the drinking of water.8
  • Sugary drinks taxes have been passed in Berkeley, California and the Navajo Nation, and are currently being considered in Philadelphia and other communities across the country.
  • The Boulder ballot measure 2H can help fund important health programs through a small two cents per ounce tax on soda and other sugary drinks sold in the city. Take action now to help ensure our health.